Drinking list
Adbank – an advertising ecosystem built on ethereum

Adbank has created and submitted patent pendings on new forms of fraud detection based on artificial intelligence and the blockchain. Whereas traditional fraud detection systems are constructed to run within whatever advertising network they were designed for, Adbank’s anti-fraud system will have full access to the entire platform, which includes blockchain. These additional sources of information allow the AI to find connections between information in the advertising system and on the blockchain that other systems can’t leverage.
This means that Adbank’s anti-fraud AI can succeed where others fail by being built into the very fabric of the Adbank platform.

Business Model Innovation:
Adbank is unique in its’ business plan, where its path to disruption includes a roll-up strategy to acquire existing ad-networks and convert them to the use of Adbank tokens. This acquisition and conversion of an existing networks strategy is unique to both Adbanks core services platform and Adbanks business plan. Adbank’s plans to deploy $10 million USD in acquisitions may result in the ADB token having a token-transactional volume of $20 million USD a month. This figure does not include the growth expected and the advanced AI technology and improved economics to generate by lowering advertisers’ costs.

Services

The Adbank ecosystem is built upon several layers—each with the Adbank token ADB at its center. Being based on the ETH blockchain, Adbank’s core services are created as an interface between the blockchain and the other systems needed to fulfill the needs of the advertising platform. This allows products and solutions to be built in the transitional ways, easing the development process. This approach has been chosen to leverage the best features of traditional centralized solutions while capturing the advantages of a decentralized blockchain solution.

The Adbank Token

The Adbank token, ADB, is the cornerstone of the new advertising economy of the world that the company wants to build. Each ADB token represents an ad or ads. Publishers sell the ads to advertisers using the currency of this new ad economy. This is a real-time ad bidding system. Advertisers would buy ADB tokens to pay to publishers. When an ad is displayed on a publisher site from an advertiser, an amount of ADB tokens is transferred from the advertiser to the publisher (see bundling comment below), based on the results of
the automatic bidding system. Publishers would earn tokens for displaying ads and would be able to hold the tokens, redeem or use for the purchase of an analytics package. Transactions are bundled in such a way that the ETH blockchain is not overwhelmed with transactions and the individual transaction data is kept off-chain to avoid the cost associated with data and process on ETH. Publishers, advertisers, and any other organization or person on the system will also get access to optional analytics packages.

Network Flow

The basic network flow is easily understood and compatible to other ad networks in all the aspects familiar to traditional marketers. A publisher creates content with advertising spots then accesses the system to ensure those spaces are available through the Adbank network. Advertisers access the system and put their ads into the system—ready to anticipate in the real-time bidding system. They also purchase ADB tokens or transfer them to their account if they have acquired them elsewhere, such as in the ICO sale or over an exchange if one decides to carry the token in the future. When the process is finished, the ad is delivered to the publisher’s site and the system makes a payment from the advertiser to the publisher. When a certain threshold is reached, a bundle of transactions from an advertiser to a publisher is executed on the ETH network.

 

If you want more information, visit the WEBSITE and read the WHITEPAPER.

No comments so far!
Leave a Comment