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AIDA – a platform built on the Ethereum blockchain

AIDA is a platform built on the Ethereum blockchain and is supposed to function as a democratizing agent in the sales and service market. It would allow all players in the field have equal opportunities and access to the best and highest quality in service and product delivery chain. With a model like AIDA, companies have direct access to the multiple channels through which they could get the best offer, and on the client or producer side, they would strive to offer the very best quality in the market. The competition will no longer be based on quantity alone but will chiefly be based on quality first then quantity comes as a later concern. They also want to ensure that all intermediaries in a system that hinders the optimal prospects for market delivery terms will be eliminated. They will be conducting a token sale event which consists of two parts, a pre-ICO and the main sale event to manage further development of the product and also provide for liquidity pool to sustain the cryptocurrency once it reaches the exchanges.

AIDA ICO analysis

They want to hold a crowdsale to raise funds to advance the project further after exhausting funds on an alpha version of the project already. They have no limit on the number of tokens to be issued and would be based on the contribution, although no new emission of tokens will be done after the ICO, it will be hard for investors to understand if this is a large cap investment or a small cap investment.

This can be bad for the project, as it is quite unclear about the hard and soft cap. Very little information is indeed provided with regards to the TGE. The project also seems to indicate that they will be locking the tokens for a 21-day period after the completion of the ICO. Though reasons were not specified, my guess would be they want to control liquidity of the funds collected.

They have chosen to distribute their tokens thus:

  • ICO Sale: 76%
  • Team: 20%
  • Partners: 3%
  • Bounty: 1%

Meanwhile, fund distribution will go thus:

  • Administrative expenses: 17%
  • Legal support expenses: 5%
  • Equipment and technical facilities: 5%
  • Technical costs: 3%
  • Services development: 35%
  • Marketing: 35%


They accept Bitcoin, USD, Litecoin and Ethereum. As for the security of investment, since ICOs are still considered risky ventures and have unregulated characteristics, it would be prudent for investors to participate with an amount they can afford to lose. They have no escrow system for the participation of the ICO except for the smart contract that is used during the contribution.

Pros and cons


  • Using blockchain to democratize the intermediaries in the sales and service industry, by bringing all market players to one platform.
  • Good prospect, propose to include other market sectors.
  • No direct competition, although, there are fragmented competitors which makes AIDA a consolidated platform for most market problems.
  • An approximate 5% commission from all services rendered, which is a plus as it cuts back on all excess commission rates intermediaries extort from clients.
  • It promotes the use of cryptocurrency and fiat for trades.
  • They are targeting a unique niche in the building materials industry: Customers, Producers, Logisticians, Warehouses and Network Partners.
  • They will be designing a mobile application to ease the development of the ecosystem.


  • The singularity of market function might be a stretch for a decentralized system.
  • The team needs more experienced financial and economic experts to evaluate their projections.
  • They need more experienced partners in the sales and service industry across the globe who will be willing to leave the centralized nature of the business which so far has been working for them to join a decentralized system which is yet to be regulated.
  • Mass adoption of blockchain technology is rather poor to support a project of this scale.

The solution

The main tasks that their service solves:Elimination of intermediares and corruption; generation of new orders; Managing orders and separate segments of the enterprise;Cost optimization; Quality analytics and planning capability; Data relevance; Security for participants; Timely notifications ; They have developed an internal tool for marketing promotion of AIDA.Probably,due to universal solution it can be used not only within the service frames.Both housewives and business people,advanced bloggers or advertising agencies can earn money with tool .Taking into account that they plan to include any category of products to their  service and taking into account that market capacity is huge for this market.

For more information,visit the Website or read the Whitepaper.

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