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ARAW – The Decentralised Payment for E-Commerce Ecosystem

Introducing the ARAW Token, the heart of the decentralised payment ecosystem powered by the Ethereum Blockchain, they are aiming to increase blockchain adoption for regular people across the world. They are the first company in the UK whose mission is to combine the benefits of the E-Commerce and Payment industries; provide end-toend solutions for E-Commerce Marketplace, Touch & Pay Cryptocurrency Card, Online Cryptocurrency Payment, and Unified Reward System on the Ethereum Blockchain powered by the ARAW token. The goal of the ARAW token is to be a part of everyone’s day-to-day online & in-store shopping. The Araw platform addresses fundamental problems in the e-commerce and cryptocurrency economies. Firstly, retailers online and offline offer restrictive reward systems bundled with their services – they are often of little value to the consumer given their limited nature. Reward systems in commerce as a whole are underutilised due to the lack of technological investment. Coincidentally, many companies find it difficult to provide attractive reward schemes as they risk undervaluing their services. The ‘Unified Reward System’ allows service providers to become an ARAW token distributor, allowing them to control the format of their reward plans. The ARAW token now acts as more than a simple reward point – as it is utilised and redeemable across all of ARAW’s ecosystem participants. Additionally, owners of ARAW are able to convert their tokens into fiat currencies via ARAW mobile wallet & take cashback to their associated bank account.

Market State

E-Commerce and commercial reward schemes are experiencing massive growth – the global sales via e-commerce in 2014 was 1.3 trillion dollars – expected to double in 2020, and the number of online shoppers is also expected to increase from 1.46 billion to 2 billion by 2020. As a result, e-commerce platforms and existing reward schemes are highly saturated – every individual shop offers their own exclusive points system. Additionally, customer acquisition is a serious problem given the difficulty for service providers to distinguish themselves from the competition. E-Commerce also severely lags behind other industries in cryptocurrency adoption.

Similarly, the cryptocurrency market is growing rapidly. This growth is impeded by fundamental issues:
• A lack of a reliable, international exchange which allows individuals to convert tokens into fiat currency.
• No practical use for cryptocurrency in day-to-day activities
• Over-regulation or insufficient regulation in different countries across the globe which both hurts user adoption and leads to different fraud schemes that damage reputation of credible projects
• A requirement for specialised blockchain developers
• A reduction in token value due to transaction fees
• Barrier to entry

Market opportunity

The global loyalty and reward industry was estimated to be about $1.56 billion in 2015 and risen to about $320 billion in 2017. Given this remarkable growth of the global loyalty program, growing at an annual rate of 6% and compound annual growth rate (CAGR) of 24.37%, this estimation is projected to hit $471 billion in 2020. Unfortunately, this report is flawed with a shocking rate of under-utilisation of loyalty program in the e-commerce sector. About 76% of consumers in the industry fail to use their shopping rewards while these consumers belong to less than 29 loyalty reward programs specifically designed for the e-commerce world.

MarketsAndMarkets survey revealed that loyalty rewards customers who failed to redeem their rewards were 2.7 times more likely leave a particular program and join another. ARAW token is in a perfect position to champion the course of revolutionising the loyalty reward industry. Their loyalty ecosystem is particularly designed to enable a seamless integration with major e-commerce stores. Moreover, their ecosystem allows merchants to fully enjoy the benefits of ARAW token; through sale, purchase or exchange of the token while cutting down unnecessary costs and expanding their customer base. This unique position in the industry presents us as the ideal choice for all their participating merchants.

The ARAW Token Ecosystem

The Araw Ecosystem was carefully designed from the beginning as a supportive sphere in which users can be confident in their trades on the Blockchain. To capture a variety of users, they have provided an ecosystem platform that is scalable and effective, yet simple over the Ethereum Blockchain, where customers and brands can interact without restrictions in a dependable, trustless, and mutually beneficial manner.

Source: youtube/ARAW Token

For more information, visit the WEBSITE or read the Whitepaper.

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