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INS Ecosystem
INS Ecosystem is the global decentralized grocery marketplace powered by blockchain and smart contracts enabling consumers to buy products directly from manufacturers, enjoy low transparent prices for a wide range of high quality products, and save on direct promotions. Manufacturers compete for consumers and interact with them directly. A scalable blockchain-based platform that enables consumers to buy groceries directly from manufacturers at lower prices, with convenience. The INS ecosystem is validated by consumer interest and received strong support from manufacturers.
INS will develop and publish well designed website and apps for customers to implement the user side of the on-chain access to INS smart contracts and access to products listed by manufacturers on the platform. INS creates the leading decentralized consumer market used by broad audiences by maintaining a thriving ecosystem of consumers willing to buy everyday products at lower prices and suppliers looking to sell directly and surpass intermediaries. The INS team develops an open source technology required for running the decentralized INS ecosystem and creates a model to incentivize all participants.
INS founders have more than 4 years of experience in the online grocery sector. In 2013, Dmitry and Peter founded Instamart, a leading same-day grocery delivery service in Russia.

The problem

Global grocery retailers have acquired a dominant market share and high concentration. They have increased influence over manufacturers and consumers and subsequently limit consumer choice and command control over pricing. Manufacturers have been forced to optimize for the retail supply chain, not quality, and spend 17% of their costs on trade marketing directed on retailers and wholesalers, not consumers.

The INS solution

The only global decentralized online manufacturer-to-consumer platform, enabling consumers to purchase directly from manufacturers without the intermediation of retailers, powered by a self-regulating community of consumers and manufacturers. Our smart contracts enable manufacturers to run bespoke loyalty programs and reward their customers in INS tokens.

How the INS ecosystem will work

All manufacturers will be able to list and sell products directly to consumers, gain customer feedback and reward loyal customers. Blockchain and smart contracts are used to make the supply chain more efficient, trims costs, and power loyalty programs. The INS ecosystem is planned to be deployed in the largest cities around the world with all the necessary infrastructure to make it operational.

INS targets one of the largest consumer markets

The global grocery market will reach $8.5 trillion by 2020. Online sales of groceries are expected to reach $300 billion by 2020. The grocery industry is one of the largest segments in global retail and forms a large share of the consumer’s wallet.

Token Sale terms

Start: December 4, 2017
Hard cap: 60,000 ETH
Exchange rate: 1 ETH = 300 INS
ERC-20 token
The exact number of tokens generated depends on the amount of funds contributed. No token creation, minting or mining after the end of the Token Sale period. Tokens will be transferable once the Token Sale is completed.
If you want more information, follow them on Twitter and Telegram, visit the WEBSITE and read the WHITEPAPER.

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