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MILC – The Welt der Wunder ICO Tokenizing the media industry

MILC is creating a blockchain-managed license, rading and sales platform for high-quality video content, for the international broadcasting, VOD and online video publishing sectors. The MILC blockchain application provides templates for the different types of use. Every vendor can pre-define the type of use they offer. All purchasers can see which of the stated exemplary types of use are still available. The MILC token is the payment medium within the platform. Payments to the platform apart from MILCs can also be made in MILCs convertible fiat currencies, such as EUR/USD/CHF, in addition to MILCs. The integrated exchange API converts fiat currency payments into MILC in a seamless user experience. The end-user is able to use the system with normal currency or crypto, without being a crypto currency expert. The blockchain-based sales structure can easily be extended securely, allowing an ever increasing number of producers and consumers to participate. As the content on the platform grows, it will evolve into a leading market position. The token’s success is not dependent on first establising an underlying business model. Instead, it is designed as a utility token on the MILC-platform from the beginning in to the existing business and will be develop further there. The MILC community plays an important part in the MILC blockchain business model, content production, distribution, and evolution of the token as a valuable utility token.

MILC USP

The key advantages of the MILC – Blockchain distribution platform Smart contracts condense all relevant sales factors for vendors and purchasers resulting in legally compliant, automated execution.
The advantages for both sides are obvious:
– Sales data of individual markets are up-to-date and transparent providing pricing orientation for producers.
– The MILC blockchain provides the primary usage periods as template standards while leaving options open for individual negotiations.
– The MILC blockchain provides transparency of usage types sold and those still available. This saves time for purchasers when deter mining the value of a licence.
– The MILC blockchain provides transparency of existing sales allowing for second or third evaluation cycle purchases only.
– The MILC blockchain and the Welt der Wunder founders have the reputation and industry experience to minimise risks for purchasers and vendors.

BUSINESS MODEL

Disruptive effect of the MILC distribution platform Blockchain is often discussed in context of the disruptive effect it has on certain markets and industries. They prefer to use the term to discuss the aspects fairness and liberalisation which this technology brings the market. The business model of MILC distribution platform benefits the content owner and producer. The process disintermediates an industry of non-value adding agents and brokers who stand between the producer and the broadcaster. In the global media trading cycle, the producer is always the product developer. It is their creativity which leads to valuable licences. However, at the same time the producer is frequently the weakest link in the chain and prone to exploitation by middlemen. Their revenue is mainly invested in the production of the idea.

The MILC Token

The Micro Licensing Coin is a utility token and will be the payment medium used within the micro-licensing platform. The sale of the tokens will help boost the value of MILCs in addition to popularizing the platform’s business model. The number of issued MILC tokens are 40,000,000 and 26.5% of these tokens will be available during the ICO. An equivalent percentage will be available during the pre-sale. The best thing about the MILC ICO is that the Welt der Wunder TV Company is an established firm that has been part of the media industry for more than 20 years. The firm has broadcast networks in German and Swiss TV channels. The distribution platform is already developed and the firm has decades of experience. This company is not a startup like most ICO companies but it seeks to solve problems in a market they understand by offering an innovative solution that is bound to enjoy a good demand. Investors are reassured that the product is value for money.

Source: youtube/Welt der Wunder


For more information, visit the WEBSITE or read the Whitepaper.
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