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Momentum – a platform having operations developed on the blockchain

Momentum is a platform having operations developed on the blockchain. It is the first ever cryptocurrency-based marketing automation platform where businesses are able to incentivize and reward their customers for their support, loyalty, and feedback. By revolutionizing the marketing, the platform serves as an innovative source for the businesses to develop their customer loyalty and long-term relationship successfully.

Businesses using this platform can reward customers in many ways, for instance, for purchasing a new product or giving a review of the product they used. This information is valuable for the businesses since it gives valuable insights into the customer trends, behavior, likes and dislikes, buying pattern and needs. Thus, they are able to improve their offerings and come up with personalized products in future to retain their best customers.

Markets

Marketing expenditures are rapidly approaching $1 trillion a year, yet much of this investment is wasted due to increasing customer reluctance to disclose their personal data and general inefficiencies in the ways in which market research is carried out. Current reward programs cost $500 billion annually in North America though the number of unused reward points is around $100 billion leaving many customers with reward points they neither use nor value. Momentum’s blockchain technology has the power to impact strongly on the current state of affairs. The proposed token system will turn unloved reward points into a valued asset that can be used in exchange for goods, utilised for investment or traded.

Technology

MobileBridge is currently a successful business. The MobileBridge platform is used for identifying the optimum time and location for interacting individually with customers to maximise their engagement. To achieve this, it uses data from offline and online sources. It is claimed their system enriches customer experience and builds customer loyalty. The innovative technology will build on this by introducing blockchain technology and cryptocurrency tokens which is anticipated to have a huge disruptive impact on current marketing strategies.

The Momentum Platform transforms the way companies do marketing

Mobile Marketing Automation

Mobile MarketingAutomation

Target users in realtime based on smart and comprehensive use of data, including: location, user attributes and behaviour.

Token incentives

Reward consumers for their time and activity

Activate consumers with the right incentives at the right time in their journey to maximise conversion.

Data Driven

User-managed data drives better user experiences

Optimise user journeys and offers, based on data collected and provided by the consumers themselves.

Portable loyalty rewards

Portable loyalty rewards

Allow consumers to exchange retailer branded reward tokens into other reward programs or Momentum Tokens.

Understand and optimise ROI

Understand and optimise ROI

Detailed analytics provide insight in user behaviour and effectiveness of marketing spend.

Data transparency and security

Data transparency and security

Provide users with full access and control over their data.

The Token

The token is unusual as individual companies can brand it. It has various functions:

· Companies can award tokens to reward their customers and supporters for purchases, loyalty and for sharing their personal data with the company

· Customers will be able to exchange branded tokens for momentum tokens to be retained in their wallets, traded for other branded tokens, and exchanges for alternative cryptocurrencies.

· Momentum tokens are used by companies to pay for access to the momentum platform

· A cryptocurrency for investment and peer to peer transfer

ICO

Tokens will be available to friends and family until 23rd March 2018 followed by a private sale which will take place between 24th March and 23rd April. The Public Sale will be launched on 26th April.

· Token: MobileBridge Momentum Token (which can be branded by companies)

· Maximum number of tokens: 1,000,000,000 (1 billion)

· Tokens available during ICO: 500,000,000 (50%)

· Token price: €0.10

·Soft-cap: €2.5 million

· Target: €25 million

· Hard cap: €42 million

· Sale starts: 26th April 2018

· Sale ends: 25th May 2018

The remaining 50% of tokens will be distributed as follows:

· MobileBridge strategic capital reserve: 33%

· Long-term team retention: 5%

· 3rd party launch costs: 5%

· Team: 3%

· Advisors: 2%

· Bounty program: 2%

This is one of the clearest ICOs I have seen for some time with a definite purpose and use-case for where a cryptocurrency has additional benefit over traditional loyalty programmes.


For more information,visit the Website or read the Whitepaper.

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