Drinking list
The Abyss’s
Today time has come to think about a new game environment. Current platforms are cumbersome and sluggish in terms of interacting with developers. Advertising options are too expensive and ineffective, if they exist at all. Usually the promotion of games on platforms is limited by the choice of where to feature it, and the developer has to spend colossal funds on attracting players to the project on a different platform. Motivational programs for users are limited by the share of payments from other users they bring in, in the best case, or more often by their place in the ranking.
The Abyss is a next generation digital distribution platform, delivering all types of video games (Free2play MMOs and cryptogames being a key priority), including AAA-titles, to the fast growing global game community. The Abyss offers a groundbreaking motivational and multilevel referral system, allowing gamers to earn from in game and social activities, and other gamers’ payments as well. By joining The Abyss, developers will reduce their marketing expenses and receive an extra income from referral payments made in other games on the platform. ABYSS tokens are a priority internal mechanism for interaction on the platform (ERC20
standard on the Ethereum blockchain). Their game platform will be available for Desktop (Windows, MacOS, Linux), Mobile (iOS and Android) and Web.

The Abyss’s Advantages for Developers

The Abyss offers a fundamentally different logic of advertising interaction to the developers. By directly buying and selling targeted traffic to each other and receiving payments even from users leaving the game, developers become a sort of partners. The model for interaction is thus altered from being competitive to being collaborative and mutually beneficial. It provides an ability to reduce expenses on being competitive and accordingly entails potential income growth for
  • Payments are accepted in ABYSS tokens as well as fiat money
  • The minimum share of payments by users of the platform for developers is 70%
  • Referral programs can bring a developer’s share to more than 100% in overall terms
  • Developers can receive payments in tokens without verifying documents or waiting until the end of a reporting period
  • The developer can fully receive his share in fiats, regardless of the currency in which the initial payment was received by the platform
  • and more….

Statistics System

The current systems for statistics on the majority of digital distribution platforms assess only payments and the behavior of traffic upon entering the project. All the other metrics are usually left behind the scenes. Experienced developers understand the significance of statistics and analysis for a game project, where even a change in the icons of the game store can considerably change the conversion of a payment.
System Description and Terms
An MMO project cannot exist without an audience that can be considered traffic before entering the game. The behavior of traffic is measured from the appearance of advertising material until exiting the game. Every step on the trajectory for user retention is fixed with various conversions that a particular developer can optimize to drastically reduce expenses for traffic. The realization of analysis of a game project can amount up to a third of the programming code. An effective system of statistics and analysis requires a profound integration into the project, where every action by a user is recorded in a database.
All video game projects are unique: the game’s economics, motivation systems, game tasks, items, etc. Furthermore, the majority of projects have common metrics, based on fundamental events inherent to such projects, compiled and interpreted for the platform and then sent to the developers in the form of convenient tables with breakdowns and forecasts.

Internal CPA (Cost Per Action) Network

On The Abyss platform, developers get access to a universal advertising account for bringing in targeted traffic (interested in the game) with the following possibilities :
  • Offer one’s own traffic to other games
  • Purchase traffic from other games via clear targeting and offers
  • Get external traffic, connecting leads to the internal system for statistics
For internal traffic, a 10% commission in ABYSS tokens is charged. Tools for work with external traffic are presented for free. Regarding its function, the

internal CPA Network appears like a window with accessible options of offers that are presented by developers, proposing that other games and individual
players take part in working with the traffic. Each game independently determines the type and targeting of its offer.
For more information, visit the website or read the whitepaper.

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