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EHO – the 1ST SMART TEXTILE for horses
EHO Technologies is a spin-off from Riga Technical University, in Latvia. It started around scientific elaborations related to smart textiles and data processing and interpretation. Currently EHO develops an innovative proprietary technology to produce pressure sensitive and stretching sensitive textile sensor systems. Combining textile sensor data with data interpretation algorithms, EHO solutions provide meaningful motion analysis to end-users. EHO develops algorithms for data interpretation, thus providing valuable information for monitoring horse and rider performance. The team that involves both – R&D capacity and business development skills, has worked in bootstrapping mode and achieved significant results – proof of concept, in-depth understanding about end user needs, regional network, prototype, and pilot customers.

Problem & Solution

EHO initial product application is dedicated to horse riders. About 45% of horses experience problems with saddle fit. A poor fitted saddle will cause the horse pain and eventually back problems and even lameness. A saddle with good fit on the other hand enhances the performance of the rider and horse. Saddle pad with EHO sensor technology provides following benefits:
  • saving on saddle change – choosing the right saddle for the horse;
  • reducing horse injury costs – right saddle fit;
  • improved riding performance – monitoring rider in- saddle position, benchmarking possibilities.

EHO advantage is acquisition of unique data

  • First ever and the only data source on horse saddle fit metrics
  • First ever and the only data source on rider pressure distribution
  • First ever and the only source on horse and rider riding performance
  • Free mobile app with PREMIUM PAID features to access big data options
  • Direct marketing opportunities, data driven target marketing insights

USP

EHO sensor system helps setting saddle in the right position and taking care of physical andemotional state of the horse. Like no one else, EHO system gives:
  • Reduced horse back injury risks;
  • Improved riding skills;
  • Peace of mind about horse;
  • Savings on saddle change (choosing the right saddle from the beginning).

Customer Acquisition

To create initial inquiries and sales EHO is already communicating the product value in horse riding communities, thus reaching professionals and
enthusiasts. In order to create awareness of the product it is planned also to use equestrian authorities as opinion leaders in PR activities. Company’s webpage is planned as the primary sales channel, yet participation in industry’s biggest exhibitions is essential to establish partnerships and additional sales channels to ensure considerable scale and sales increase.

EHO token – private money powering sales of EHO smart product

EHO token is private money powering sales of EHO products, technologies, data and feature access. All value that EHO is going to generate will be exchanged for tokens.

Token type: ERC20
Token price during ICO: $0.01 per EHO token
ICO hard cap: $1,750,000
ICO soft cap: $950,000
Symbol: EHO
Purchase methods accepted: ETH, BTC, ShapeShift widget
Min contribution: n/a
Pre-sale start date and time: 17th of April 6:00 am PST
Pre-sale end date and time: 1st of June 6:00 am PST
Token sale start date and time: 1st of June 6:00 am PST
Token sale end date and time: 15th of July 6:00 am PST


For more information,visit the Website or read the Whitepaper

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