Drinking list
IShook – among the first content sharing ecosystem on the blockchain

IShook is among the first content sharing ecosystem on the blockchain to connect content creators to their audiences. With their platform, the team plans to provide users with rich content, whereas also distributing works from publishers and booksellers. The content ecosystem provides end-users with a platform that accepts peer-to-peer payments for network and content exposure. In return, iShook is bridging the gap between creators and consumers.  They provide the average INTERNET user the ability to discover rich and valued content across multiple delivery platforms and at the same time, their solutions promote and reward the writer of that content. By consolidation of the writing community into one platform and directing user traffic to the same platform, they have created an environment to deliver more value to the reader, and monetary rewards to the writer. They have created an ecosystem that crosses all platforms and integrates seamlessly with the social media platforms of today, and tomorrow.


iShook is meant to be a blockchain-based ecosystem for content creators to monetize their intellectual property and connect with their audiences. The project is based on an existing ‘social reading’ platform. There is currently no publicly accessible github repository for the project. The mobile apps, beta dev/testing of the blockchain, and full platform launch are planned for after the ICO (see Roadmap).
There is appeal to the platform as there has been an increasing demand for transparency in this space and a new market to monetize creative content. The target user base is large since it is a service that caters to the entertainment and creative community. So the target audience is a general one with room to expand as cryptocurrency adoption increases. There is a large amount of competition in this space, with competitors that are very well known and have been very successful.
Competitors: Publica, SolDataBank, DECENT, PubLub, Editions At Play, MetaX Blockchain


On the authorial end, authors are considerably spread thin between writing  and social networks for their promotions. Self-publishing and the establishing of “hybrid-authors” have become commonplace in this new form of content economy. Part of promoting one’s work involves targeted metrics which might be difficult to measure . Social media networks not only contain non-readers but advertising solutions that may be costly, even though they’re not targeting the right individuals. Monetization is also a significant pitfall for content creators, as they grapple with multiple platform inputs for royalties, and outputs for advertisements and promotions. As the negative environment of traditional publishing slowly shifted towards electronic publishing, content creators still struggle finding reasonable, easy-to-manage monetary outputs to keep doing what. Individuals are buried beneath the tumult, and can’t seem to find the right ecosystem to manage all of their needs.


iShook Token is based on Ethereum. Shook is the name of the token, and it goes by SHK symbol. If you are new to ICOs or have never purchased any cryptocurrency, please follow the steps below to get started.When the ICO ends, you will receive your SHOOK Tokens within 4 weeks. The tokens will ONLY be transferred to your myetherwallet. You will need to do a small set up process to receive and see your tokens. Go to your myetherwallet and click “Add Custom Token” and enter the details below into the fields you will see.

For more information, visit the Website or read the Whitepaper.

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