Rumors from the pub
TE-FOOD – the world’s largest publicly accessible, farm-to-table food traceability system

TE-FOOD is a successful farm-to-table livestock and fresh food traceability solution, focusing on emerging markets. Since 2016, TE-FOOD has been implemented in Vietnam. As a farm-to-table solution, TE-FOOD tracks the items through the whole supply chain (farm, slaughterhouse, wholesaler, retailer) and provides tools to consumers, supply chain companies, and authorities to gain food history and food quality insights.TE-FOOD has grown to over 6000+ business customers, tracking 12,000 pigs, 200,000 chickens, and 2.5 million eggs daily. In 2018, it will be extended to track cattle, fish & seafood, and fruits & vegetables.

Mission

Since 2015, they have been developing TE-FOOD as a centralized traceability solution. As they have been working with companies of the food supply chain, they have to realize that the trust among consumers, supply chain companies and authorities is completely lost. The industry is so full with debates, lawsuits, corruption, and scams, that even data coming from a third party like existing traceability system seems suspicious to the participants. They started to think how to solve this problem, to bring back trust in food related information. Them needed a technology which ensures that the food related data can not be corrupted or modified in any way. This led us to blockchain. TE-FOOD is introducing a utility token called TFOOD, blockchain protocol, and smart contracts that creates a trusted transaction ledger to integrate consumers, supply chain participants and authorities in one ecosystem.
TE-FOOD’s mission is:

• to make food industry more transparent
• to democratize the access to food related information as a common property
• to enable technology to become the „authority”
• to reduce the scale and effect of epidemics and food frauds in emerging countries
all around the world
• to educate people through incentivizing conscious consumer behavior
• to help small farms to be more competitive

Why TE-FOOD needs blockchain?

1. Because the data provided by the supply chain participants must be unmodifiable. Due to the significant distrust and suspiciousness among consumers, supply chain companies, and authorities (caused by several food frauds and corruption), only technically unalterable logistics and food quality data can provide credibility.
2. Because the data in the system is a common property of all participants. It must be stored in a shared, distributed ledger to provide transparency.
3. Because the food safety related data all over the world is a property of all us, and data accessibility must be public and democratic.
4. Because the economic inequality is one of the largest social problems and they need a technology which helps to create a fair access to data, know-how, and income.
5. Because corruption is a global economic problem, and the food sector in emerging countries is one of the most affected sectors. Incorruptible food history information leads to transparent food supply chains, which can make a difference in public health, and literally save lives.

Target markets

TE-FOOD’s primary target markets are the emerging countries. The reasons:

– 65% of the food frauds, foodborne illnesses and deaths happen in the emerging countries
– In many emerging countries, corruption is very strongly present in food supply chains, and is a major obstacle in making supply chains transparent. However, there is a strong will in governments to make this industry cleaner, which gives a strong regulatory background.
– Supply chains in emerging countries lack any form of a traceability system. But they have the opportunity to skip several stages of technological advancement. They simply leave out DOS based applications or Excel, and jump from paper based transaction register directly to blockchain based, mobile app driven operation using QR codes.
– Growing middle-class in emerging countries, and increasing awareness among population drives growing demand for consumer level product history insight. Their technology and implementation methodology fits perfectly in the needs of emerging countries.
– Emerging countries represent 60% of the world’s population and 45% of its GDP.

 

For more information, visit the website or read the whitepaper.

 

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