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Ubex – a global decentralized advertising exchange

Ubex is a global decentralized advertising exchange, operating fully on the basis of neural networks with the use of blockchain and smart contracts. Ubex allows passage from the traditional pay per click scheme to the model of payment for targeted actions, the most fair and interesting model for advertisers. At the heart of Ubex’s advertising purchasing algorithms, lie neural networks that process information about each visitor to the member networks’ websites. The neural networks evaluate the interests of users, calculate the likelihood of targeted actions for all advertiser offers, and choose the most suitable advertisement. Thanks to this, member network website visitors see only those ads that are maximally confined to their interests, and which would convince them to fulfill the target action with maximum probability. Thus, Ubex maximizes the targeting of advertising and the economic efficiency for advertisers. Ubex aims to solve the problem of low confidence in the purchase of digital advertising. Smart contracts allow for making the relationship of advertisers and publishers (owners of ad slots on sites) as transparent and fair as possible, as well as minimizing the risks for all parties. By applying such an approach, Ubex allows passage from the traditional pay per click scheme to the model of payment for targeted actions, the most fair and interesting model for advertisers.

Neural networks maximize purchasing efficiency

Neural networks, which process information about each visitor to the member networks’ websites, are at the heart of Ubex’s advertising purchasing algorithms. The neural networks evaluate the interests of users, calculate the likelihood of targeted actions for all advertiser offers, and choose the most suitable advertisement. Neural network are able to do it because of the track-record of the previous actions of users, and the statistical datasets provided by site-owners. All these inputs improve the ability of neural network to make better predictions. Thanks to this, member network website visitors see only those ads that are maximally confined to their interests, and which would convince them to fulfill the target action with maximum probability. Ubex algorithm also estimates the economic efficiency of displaying various advertising options to each particular user. Therefore Ubex maximizes the targeting of advertising and the economic efficiency for advertisers.

Market structure

The structure of the digital advertising market consists of a chain of participants represented, on the one hand, by advertisers and on the other, by publishers with a number of intermediaries between them, performing a variety of functions. The current digital-advertising purchasing scheme:

Imagini pentru ubex ico Market structure

Large and medium-sized advertisers purchase digital advertising through media agencies, which in turn, deal through affiliated trade desks or directly with purchases in one of three ways:
  • Directly from the publisher.
  • Through banner networks (horizontal and vertical networks).
  • Through advertising exchanges.
External technical services like demand-side platforms (DSPs), supply side platform (SSPs) and Ad Servers are also used for purchasing and monitoring. Each of these services solves a certain task but increases the final cost for the advertiser (the costs for these services are added to the commission of agencies). Advertisers and media agencies use ancillary services to increase the effectiveness of advertising (creative optimization, data suppliers / data management platforms, retargeting, etc.).
Ubex facilitates purchases of digital-advertising. The Ubex digital ad purchasing scheme will look as follows:

Imagine similară

Advertisers can easily purchase advertisements from publishers through the Ubex advertising exchange without resorting to the expensive services of agencies and other intermediaries. Ubex combines the functionality of an advertising exchange with a service to monitor all the performance indicators of each ad placement of each publisher, thereby eliminating the need for appropriate external tools. Similarly, Ubex combines the functionality of a DSP / SSP. Ubex aggregates proposals for the provision of advertising slots directly from the publishers. Combined with the use of additional data providers, Ubex grants a synergistic effect, since the more data that is input into the neural network, the more accurate its predictions are with respect to the probability of a targeted action of each particular user in response to advertising materials.


For more information, visit the WEBSITE or read the Whitepaper.

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